Nokia wants to get rid of Vertu

         

According to Forbes, which in turn refers to The New York Times, in the near future, the Finnish company Nokia is going to get rid of its brand of luxury mobile phones Vertu.

Such a move leaders Nokia are taking part in the restructuring of the company, which is connected so as to give the company an opportunity to focus on the war against Apple and other manufacturers of smartphones. Sources say that this decision has nothing to deal Nokia and Microsoft.

Vertu brand has existed since 1998, when it was created for the creation and sale of mobile phones luxury. Expensive and stylish, they slowly took over the world, despite its price. The starting price – from 5000 euros to a maximum even afraid to speak – to 300 thousand.

The company’s products are sold in over 60 countries and enjoys great popularity. Especially a lot of customers at the brand in Asia, the Middle East and Russia. Phones themselves known to each of these hand-built, out of 900 parts (regular phone – up to 100 pieces). When assembling devaysa used only expensive, precious metals and precious stones.

In the Financial Times wrote that the firm’s customers to buy a lot: mostly private investors who believe in the brand’s popularity, are going to develop it. Perhaps the company will buy one of the fashion brands, which will promote luxury phones already under its own brand. Vertu price not reported, but the amount will be rather big. For sale a subsidiary of Nokia specially hired experts from Goldman Sachs, who will be engaged in the sale and the company.